World Cup breaks social media records… again

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WorldCupGermany’s World Cup final victory over Argentina smashed global records on Twitter, and has also become the biggest sporting event in Facebook’s history.

Twitter said that Germany’s 1-0 victory peaked at 618,725 tweets a minute, easily breaking the previous record of 580,166 set during the team’s 7-1 crushing of Brazil in the semi-final.

However, the total of 32.1 million tweets sent during the game – tracked on a global heat map as the game progressed – failed to break the record 35.6 million set by the Germany/Brazil game.

Facebook said that 88 million global users made a record 280 million interactions – posts, likes and comments – during the World Cup final. The social networking site said this easily broke through the previous record held of 245 million interactions, set by the Super Bowl in 2013.


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