World Cup breaks social media records… again
July 14, 2014
Twitter said that Germany’s 1-0 victory peaked at 618,725 tweets a minute, easily breaking the previous record of 580,166 set during the team’s 7-1 crushing of Brazil in the semi-final.
However, the total of 32.1 million tweets sent during the game – tracked on a global heat map as the game progressed – failed to break the record 35.6 million set by the Germany/Brazil game.
Facebook said that 88 million global users made a record 280 million interactions – posts, likes and comments – during the World Cup final. The social networking site said this easily broke through the previous record held of 245 million interactions, set by the Super Bowl in 2013.