Advanced Television

83% unfamiliar with Ultra-HD

July 18, 2014

According to research from The Diffusion Group (TDG), short-term demand for 4K/Ultra-HD televisions is hindered by two simple but structurally important fundamentals: a widespread lack of awareness among consumers and a marked sensitivity to the costs of these advanced sets.

TDG research indicates

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Categories: Articles, Consumer Behaviour, Research, Ultra-HD/4K