20m pirate World Cup viewers
July 25, 2014
By Colin Mann
Content services protection and enhancement specialist Viaccess-Orca has released a series of reports that provide detailed information about live-streaming piracy and the effectiveness of its anti-piracy solution during the recent FIFA World Cup in Brazil.
Utilising data gathered by Viaccess-Orca’s ‘Eye on Piracy’ solution — which helps content owners and service providers detect, fight, and legally stop piracy — the reports identify key challenges that content service providers and content owners face when delivering live television content, including sports events.
The reports, put together by Viaccess-Orca, are based on an extensive anti-piracy campaign led by the company in June-July 2014. Throughout a 32-day period, Viaccess-Orca’s Eye on Piracy solution monitored every football match during a major global sports competition, to assess content piracy, providing comprehensive information about the illegal streams, the sources of those streams, and identifying illegal websites, all in real time.
Viaccess-Orca’s reports identified several important facts about piracy, including:
The number of viewers on illegal streaming websites increased during afternoon matches compared with evening ones based on the fact that most European viewers were still at work without access to a TV set.
There were a total of 20 million viewers on illegal websites during the entire event.
Viaccess-Orca sent more than 3,200 takedown notices to pirate site owners.
Sixty per cent of the football event viewers streamed at least one match online.
Upon the start of the football competition, more than 10 new content platforms appeared among the top five link farms.
Social media networks played a critical role during the football competition both in a positive and negative way. According to Twitter, there were 618,725 tweets per minute at the end of the final match, which is a social media record. However, Viaccess-Orca’s Eye on Piracy campaign identified that social media networks such as Facebook and Twitter were used by specific piracy groups and links. For example, out of 707 takedown notices sent to pirate site owners during a single football match, 51 were sent to content platforms referenced on Facebook.
Based on analysis from the campaign, Viaccess-Orca recommends that legal streaming services should be made available by content rights holders in order to maximise viewing possibilities for subscribers, anytime, anywhere. This approach maximises the service return on investment (ROI). To optimize the quality of the viewing experience, the size of the streaming service or CDN has to be set and managed carefully considering certain viewing periods are busier than others. The appropriate scalability measures should also be anticipated in order to absorb any surges in demand.
Viaccess-Orca’s Eye on Piracy is a service that complements security measures enabled by CA and DRM systems by actively monitoring live video restreaming over the Internet: first by detecting streams suspected of piracy and monitoring the content, then sending legal notices to pirates to cease and desist. Finally, the service gathers proof of infringement and legal evidence about the pirated activity.
“Over the last five years, piracy has become a serious problem for content service providers and owners, especially during live sports events,” said David Leporini, EVP marketing products and security, at Viaccess-Orca. “The main objectives of launching this campaign were to demonstrate that piracy is a reality, offer our insights about the issue, and show operators and rights owners how they can fight back using an intelligent security solution such as our Eye on Piracy. Overall, we managed to have 35 per cent of the illegal streaming links disabled before the end of each game.”