BT Sport extends Arsenal partnership
July 29, 2014
The agreement allows BT Sport to continue to promote its football coverage, including exclusive live Premier League matches, through Arsenal’s digital channels in the UK and Ireland. It also gives the broadcaster access to Arsenal’s first-team players and manager for exclusive content.
Arsenal’s sales and marketing director Vinai Venkatesham said: “We are delighted to extend our relationship with BT Sport as an official partner for a further two years. We will continue to work in close collaboration with the team at BT Sport to deliver benefits for fans and exclusive content which will add an extra dimension to their coverage.”