Advanced Television

Netflix pays for AT&T fast lane

July 30, 2014

Netflix has agreed to pay AT&T to ensure its content is delivered to users smoothly.

AT&T, which reached the agreement in May, said: “We’re now beginning to turn up the connections, a process that should be complete in the coming days.”

Netflix has already reached similar agreements with Verizon and Comcast.

In March, Netflix chief executive Reed Hastings hit out against ISPs such as Verizon for demanding a fee to maintain video quality. But Netflix has agreed to pay them to establish a direct connection to its network to ensure content is delivered to users’ homes.

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