Aaj Tak, the number one Hindi News channel in India, is the latest channel to join the DESI pack on UK OTT platform TVPlayer.
Launching Aaj Tak on TVPlayer will enhance its channel reach via multi-platform viewing opportunities across web, mobile and tablet, making the channel available to a wider audience of the Indian population residing in the UK.
Aaj Tak was launched in India in December 2000 as a 24-hour Hindi News channel, which covers India with insight, courage and plenty of local flavours. Within six months of its launch, Aaj Tak emerged as India’s number one news channel. Beginning with a connectivity of 5.2 million homes when launched, Aaj Tak today boasts of a reach of over 50 million homes and a channel share of more than 55 per cent among the news channels. Its style of passionate storytelling and live coverage has become its hallmark.
Salil Kumar, COO, India Today Group Digital, said the partnership would engage more audiences globally.
Lewis Arthur, Platform Manager of TVPlayer, said the DESI (local Indian) pack had been an incredible success since it launched this year; its content often representing over 10 per cent of all total viewing, in any given day. “Our new partnership with Intoday means that we have topical and breaking news from Aaj Tak, further strengthening our overall channel offering.”