RGB Networks, a provider of scalable and unified solutions for multiscreen video delivery, will show its products, including its CloudXtream solution, in its Stand E-3 at the ABTA tradeshow, taking place August 5-7, in Sao Paulo, Brazil. Offering a bona fide software-based approach for multiscreen delivery, RGB’s CloudXtream solution enables service providers to dramatically simplify the deployment of new services that can effortlessly and continuously scale to meet fluctuations in subscriber demand.
In an increasingly competitive market, today’s video service providers (VSPs) are struggling with the challenge of adapting existing service models to satisfy a new generation of consumers, while contending with the economic pressures of finding new ways to monetise content. According to Strategy Analytics, there are more than one billion connected TV devices globally. As a result, OTT operators need flexible, scalable, cost-effective solutions that can respond to marketplace opportunities as and when they arise. Fortunately, the IPTV industry has started to embrace cloud computing. Representing a major industry transition, the days associated with network provisioning, cabling and configuration required for specialized hardware deployment and upgrades can be reduced to almost no time at all thanks to cloud deployment models.
Built on the industry standard open source cloud operating system OpenStack, RGB’s CloudXtream offers out-of-the-box solutions for essential monetisation services like Ad Insertion for Multiscreen (AIM) and nDVR. CloudXtream is designed with the ability to integrate and deploy turnkey video applications out-of-the-box, on to bare metal servers or private and public clouds. And, with built-in load balancing and geo-redundancy, OpenStack’s versatile model supports the deployment of up to hundreds of application instances in just minutes – without triggering any unanticipated or unnecessary costs. Highly scalable and able to respond to elastic demand for transcoding, it represents a new dimension in multiscreen video delivery.
“The open source cloud model will only continue to gather momentum as today’s customers look for the ability to tailor and configure their delivery architectures exactly to suit their own needs,” said Andy Salo, VP of product management at RGB Networks. “With more and more IP-enabled devices entering the market each day, and each with their own format demands, we understand that it is important for operators to remain flexible and avoid getting locked into proprietary solutions. As such, we have married our transcoding and packaging expertise with that of the OpenStack community to develop CloudXtream; a solution that offers VSPs unprecedented deployment agility, and the ability to rollout out essential monetisation services very quickly and easily.”
RGB’s CloudXtream framework easily enables the integration and deployment of other third-party applications directly into the OpenStack cloud environment – DRM, subscriber management, ad servers and other third-party products.
Executives from RGB Networks will be available on Stand E-3 throughout ABTA to answer questions and show the unique advantages that RGB’s multiscreen IP video delivery solutions can offer.