Dailymotion and FC Barcelona content deal
August 5, 2014
Dailymotion, the online video platform, has signed a deal with FC Barcelona, that will see the football club use the Dailymotion player as its exclusive video solution on its website and the launch of the FC Barcelona channel on Dailymotion.
During the 2014/15 season, several hundred videos and live streams will be uploaded monthly by FC Barcelona, including press conferences, player interviews and other similar events. In the close season it will include content such as the unveiling of new players to fans and the world’s media at the famous Camp Nou Stadium.
Video content will not be restricted to FC Barcelona’s football team, but will also include exclusive footage from its futsal (five a side), handball and basketball teams.
Marc Eychenne, VP of International Content at Dailymotion, commented: “The global popularity of FC Barcelona is obvious through its social media following, which easily outstrips any other football club with more 75 million followers on Facebook and Twitter. By working in agreement with Dailymotion, FC Barcelona will be able to build on this to further enhance its video strategy and deliver an enhanced programme that includes livestreams, pay per view, SV0D and more on their website. The agreement builds on the great results that Dailymotion has achieved with other leading football clubs, leagues and federations – and underlines how the Dailymotion player is the video technology solution that the world’s leading sports brands trust to deliver.”