PSI Holdings, Thailand’s largest satellite network provider, has revealed it will now aggressively focus on HD set-top boxes and collect subscription fees from customers to survive fierce competition in the broadcasting industry.
It is now collaborating with pay TV operator CTH to supply more content and help with the subscription business.
PSI chief executive Somporn Teerarochanapong said his company’s new HD box, the O2X, which was specially developed to speed up channel flipping, had more beauty features and supported both C and Ku-band satellite dishes.
Somporn said this strategy was aimed at accelerating the migration to HD set-top boxes, with affordable prices for those who had HD TV sets. He added that the company needed to generate additional revenue to diversify from risks to both advertising revenue and subscription fees.
PSI will collaborate with Workpoint to find ad revenue, while its subscription fee business will be accomplished working with CTH.
Set-top box sales will represent 80 per cent of company revenue, with 20 per cent from subscription fees this year.
Somporn said even though the NBTC would not allow Thais to use the government’s digital TV coupons to buy satellite TV set-top boxes under its subsidy scheme, PSI still planned to push its satellite set-top box sales this year.