As a result of a new five-year agreement, Ericsson will provide media and broadcast services such as media management, playout and studio facilities management for Finnish media company MTV. Ericsson will provide these services to both MTV and other local and international customers from a purpose-built media hub in Helsinki, Finland.
MTV is a Finnish media company that broadcasts news and entertainment 24 hours a day and is owned by the Swedish Bonnier Group, which is present in 16 countries. Under the terms of the agreement, 45 highly skilled broadcast services professionals will be transferred from MTV to Ericsson.
Heikki Rotko, CEO of MTV, says: “We have selected Ericsson as a strategic partner because the company is a strong international player that has invested heavily in the TV industry. Our decision is also based on the success of a similar collaboration between TV4 – another Bonnier Group subsidiary – and Ericsson in Sweden for the past five years.”