The Associated Press has commenced an initiative to broaden the range and volume of content offered on AP Video Hub, its digital delivery platform for video content.
The new Content Partner Offer allows third-party suppliers to sell their content on the platform, gaining instant access to AP Video Hub’s wide network of customers, which spans more than 50 countries and is increasing by 75 per cent year to year. By widening the breadth of content, the program will help create an up-to-the-minute video news platform.
The first partner, Newsflare, debuts on the platform today. The online video news community and marketplace for user-generated video will provide breaking news, weather and quirky video clips, adding a new dimension to AP Video Hub and meeting an increasing demand for user-generated video.
“The AP Video Hub platform has been a significant success since its launch and, as more and more publishers move into the digital space, we continue to evolve to meet their needs,” said Sue Brooks, director of international products and platforms at AP. “We regularly ask our customers how we can improve and this effort is as a result of their feedback.”
Content partners will gain access to AP’s global customer network, which will ensure revenue generation and open new markets. Their content will also be featured and promoted by a team of dedicated curators, Twitter feeds and ongoing marketing communication. Partners’ content will be displayed alongside AP’s on the platform, but they will also have their own showcase pages so customers can explore their footage in detail.
“We are really excited to be the first Content Partner on AP Video Hub. It means we can share our members’ unique and varied content with AP’s impressive list of clients, giving us global reach and opening up new markets,” said Bevan Thomas, commercial director for Newsflare. “We offer customers access to an exciting new type of video that is not currently easily accessible. We’re seeing a huge increase in demand for our verified and rights-cleared user-generated content and, as the appetites of video news audiences continue to evolve, we’ll no doubt see more broadcasters and publishers wanting to source this video.”
AP Video Hub launched in 2012 to address the increase in demand from online publishers for video news. The platform was an industry first, providing access to AP world news, entertainment, sport and lifestyle video, as well as combining breaking news with relevant footage from AP’s historic archive. The result was the development of richer online storytelling for online publishers, who don’t usually have the technical infrastructure to handle satellite news feeds.