Advanced Television

CA market to decline on pay-TV saturation

August 19, 2014

The global market for conditional access (CA) technology used in STBs is set to contract as pay-TV services reach saturation, according to IHS Technology.

Worldwide market revenue for pay-TV STB CA technology will decline to $1.9 billion in 2018, down from a peak of $2.2 billion in 2015.

CA is defined as any method or technology that prevents digital TV content from being viewed by those that have not been granted rights. In STBs, CA clients come in a variety of implementations, including software that is either embedded into an STB or comes separate in the form of smartcards or conditional access modules.

“The CA market is largely dependent on pay-TV growth,” said Wajahat Abbassi, senior analyst for Connected Home at IHS. “Shipments of STB CA clients have grown strongly during the past 10 years, from 44 million units in 2003 to 246 million in 2013, driven by a decade of rampant pay-TV growth. However, this dependence will make further growth for CA challenging as the pay-TV market begins to slow.”

The global STB content-protection market contracted to $2.1 billion in 2013, down 4.5 per cent from $2.2 billion in 2012. The decline came despite a rise in shipments of STB CA clients, such as smart cards, whose shipments grew 6.0 per cent to reach 246 million units in 2013.

The CA market will expand in 2014 and 2015, with Chinese and Indian cable TV digitisation programs and further pay-TV growth in emerging markets. This will propel STB CA client shipments to 279 million units in 2015.

Even so, price competition and a trend toward software-based solutions will limit revenue expansion during the period, with the industry growing to just $2.2 billion by 2015.

A state of saturation

A total of 53 per cent of TV-owning households worldwide will subscribe to pay-TV services by the end of 2015. This high level of penetration will limit further growth opportunities for conditional access as the pay-TV market saturates. As a result, industry value will decline after 2015.

Cisco Systems currently leads the CA market with a 32 per cent share of total revenue in 2013. The networking equipment giant gained market leadership with its acquisition of NDS Group from News Corp and private equity firm Permira in 2012.

Kudelski Group’s Nagravision has the second largest share at 27 per cent. Its 2014 acquisition of Nordic pay TV and telecoms operator Telenor’s conditional access subsidiary, Conax, will see the top two players control nearly 65 per cent of the market, at 2013 values.

“Consolidation in the CA market is not just a result of commoditisation,” Abbassi said. “The relationships between pay-TV operators and CA providers tend to be among the most long-lasting and persistent in the entire TV technology value chain. Being able to offer content protection as part of an overall solution, alongside other products such as STBs, STB software or multi-screen video components, is a strategic advantage for video technology providers. Doing so enables them to deliver high-value solutions that also benefit from the typically sticky nature of content-security relationships.”

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