Media and technology company BroadbandTV (BBTV) has renewed and expanded its relationship with the NBA internationally. BBTV and the NBA first teamed up in April 2009 for the management of its fan-uploaded content.
As part of the relationship, BBTV and the NBA will continue to work together to enhance the NBA Channel on YouTube. The NBA Channel on YouTube has received more than 2.2 billion page views, and more than 5.6 million subscribers, making it the most popular professional sports channel on YouTube.
“Our commitment to deliver the most advanced solutions possible has allowed us to build upon our relationship with one of the world’s largest and most prestigious content owners,” said Shahrzad Rafati, Founder & CEO, BroadbandTV. “We’re thrilled to extend the relationship and help the NBA to become even more successful on YouTube.”