Civolution, a provider of technology and solutions for identifying, managing and monetising media content, has announced the appointments of Volker Ballueder as Director Sales Advertising Solutions EMEA and Joe Krokus as Senior Commercial Director Advertisting Solutions US. These appointments will spearhead Civolution’s expansion in TV synchronised advertising in Europe and the US.
Prior to joining Civolution as Director Sales Advertising EMEA, Ballueder was Country Manager UK at Dataxu and later, Sales Director Europe at Admedo, where he helped companies to take part in the programmatic revolution.
Krokus, comes to Civolution with 12+ years of experience driving sales, strategic partnerships and delivering innovative types of data to the programmatic ecosystem.
“We are seeing tremendous opportunity in TV synchronized advertising as advertisers and broadcasters are looking for solutions to reach their audiences on every screen,” said Harrie Tholen, SVP Global Sales, Civolution. “Hiring two industry experts such as Joe and Volker, who have been part of shaping the incredible growth of RTB, enables Civolution to better serve its customers with powerful and efficient solutions that ensure that their message reaches the right audiences on the right screens at the right time.”