Advanced Television

LG Swarovski luxury OLED TV

September 2, 2014

LG Electronics, with design support from Swarovski, the renowned Austrian jeweler, will unveil a one-of-a-kind curved OLED TV at IFA Berlin. Featuring a streamlined stand studded with shimmering crystals complemented by the precise colours of the OLED’s self-lighting pixels, this advanced TV is said to “exude elegance beyond compare”.

With a paper-thin depth of 4mm and a weight of 16kg, the LG curved OLED TV is the perfect showcase for Swarovski’s finest. Featuring LG’s stylish crystal stand, the ergonomically curved display appears to float on thin air, an effect that helps to increase viewer immersion. To create this totally unique stand, approximately 460 luminescent Aurora Borealis crystals of three different sizes (SS8, 10 and 12) were applied by hand using specially made stencils.

“We are excited to showcase this one-of-a kind TV — our first collaboration with designers from Swarovski — to visitors at IFA,” said Hyun-hwoi Ha, president and CEO of LG’s Home Entertainment Company. “The epitome of luxury and refinement, Swarovski crystals and LG’s premium OLED TV complement each other perfectly. The crystals help to create an aesthetic that is, quite simply, gorgeous, while our OLED technology ensures a level of picture quality that is every bit as stunning as one could imagine.”

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