Advanced Television

Xstream appoints new Global Alliance Director

September 2, 2014

Xstream the premium provider of OTT and TV Everywhere services and vendor of the award winning video management system, Xstream MediaMaker has announced that Morten Søger has joined Xstream as their new Director of Global Alliances. Morten brings significant senior executive experience from years of service with a number of market leading software and technology companies.

Prior to joining Xstream, Morten held senior roles for SAP and Microsoft. Morten’s extensive experience with establishing partnership programs and building indirect sales channels will benefit Xstream partners and customers, and be an important part of taking Xstream’s go to market effectiveness to new heights.

“I’m delighted to welcome Morten to Xstream. Morten brings strong experience gained across a range of senior management positions in the IT industry and in key areas directly linked to partnership, sales and customers.” Said Frank Thorup, CEO at Xstream. “We’re experiencing a tremendous demands from various potential partners and we see a fantastic potential by partnering up stronger with prioritized partners. Also, stronger and more effective partnerships will be an important lever of realizing our 2015 vision of becoming top 5 in our global markets with Xstream MediaMaker”

Over the past couple of years Xstream have gained a lot of positive attention toward their video management system, Xstream MediaMaker from technology vendors, consulting firms and other exciting potential partners who wants to benefit from a cooperation. Therefore and as part of the company’s ambition of becoming the preferred provider of OTT and TV Everywhere services, Xstream now makes significant investments into developing attractive global partnership programs. Xstream are committed into taking an active long term ownership of boosting the business of its strategic business partners.

“I’m excited to be joining Xstream as the company invest into further expanding its leadership position in the OTT & TV Everywhere sector” said Morten Søger. “Xstream’s technology is not only well proven, but comes with a unique flexibility and a rich set of powerful API’s enabling Xstream to integrate with third party systems- creating added value to customers and partners. I feel confident that we will become successful with the global strategy when building partner trust by proving systematic joint business planning, seamless execution, and realize improved results in terms of increased customer satisfaction and revenue generation. Joint success for Xstream, partners and customers are the pivotal pillar of anchoring the successful long-term partner alliances, which we are now aiming at, and I am very excited to now be contributing to Xstream’s continued global expansion.

As Global Alliance Director, Morten Søger also points out that the ambition is to create a strong value adding partner eco system, though the key objective is to build qualitative capacity and effectiveness in the channel rather than recruiting a high number of partners.

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