Consumer research from Leichtman Research Group (LRG) finds that about 84 per cent of US households subscribe to some form of pay-TV service. While the reported number of pay-TV subscribers has been fairly flat over the past four years, occupied housing in the US has grown. Consequently, penetration of pay-TV among residential households has waned from its peak in 2010 following the digital transition.
Among TV households that do not currently subscribe to
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