Moby Media adds new Iraq channel
September 3, 2014
By Chris Forrester
Moby Media, based in Dubai but largely focusing on broadcasting in Afghanistan, has launched a new channel for Iraq. Lana TV (“for us” or “Ours”) is based in Baghdad and is a general entertainment channel. Lana TV is broadcasting from Nilesat and Yahsat 1A.
Backed by the Mohseni family, but with a “strategic” minority stake from 21st Century Fox, Moby has some 17 different media-related businesses in 7 countries, and employing more than 1000 staff. Moby, launched in 2003, is perhaps best-known for its Tolo TV station, widely recognised as the Number 1 station in Afghanistan.
The channel is managed by a top team of Iraqis in Lana TV’s headquarters in Baghdad, Iraq and will deliver top rated programs from all around the world of different genres including drama, romance, action, thriller and comedy, as well as locally produced content. Lana TV, with the tagline “Nothing like it,” will offer all of its international content dubbed exclusively in the local Iraqi dialect – a first and “nothing like it” in Iraq.
Saad Mohseni, Chairman & CEO of Moby said, “We are very excited to launch Iraq’s newest channel LANA TV and to add it to our family of existing channels. Lana TV is an exciting channel managed by Iraqis for Iraqis and will offer unique locally produced and international programs. We believe in the long term positive future of Iraq and are confident that Lana TV will play a leading role in inspiring and entertaining Iraqis at home and abroad.”