Eutelsat Communications has announced the appointment of Aymeric Genty as Chief Executive Officer of Alterna’TV, a subsidiary of Eutelsat Americas based in Miami.
From its base as a distributor of Hispanic TV channels to households connected to leading cable and IP platforms in the US, Alterna’TV will now be leveraging Eutelsat’s extensive broadcasting experience to expand its scope.
Under the Eutelsat Americas banner, Genty will lead Alterna’TV to broaden its distribution platform beyond Hispanic channels to bring more international content to US and Latin American markets. Benefiting from Eutelsat’s international footprint and global presence, Alterna’TV will also make channels available for the first time in other territories such as Europe, Africa, and Asia. As a first step in this direction Alterna’TV has signed a contract with Trace to deliver TraceSports Stars, the first global English-language entertainment channel dedicated to sports celebrities, to some of the main pay-TV platforms in Latin America.
Genty joined Alterna’TV on September 1st from Eutelsat in Paris where he was VP Sales for France and French-speaking markets since 2008.