MTG content deal with Disney’s Maker Studios
September 4, 2014
Modern Times Group (MTG), the international entertainment group, has signed a content distribution agreement with next-generation media brand Maker Studios, a wholly-owned subsidiary of The Walt Disney Company. MTG will distribute Maker’s content on its advertising funded online video services across Scandinavia, the Baltic States, Czech Republic, Hungary and Bulgaria.
Maker Studios is the world’s largest provider of online video content for millennials (13-34 year olds) — its network of 55,000 channel partners has garnered over 550 million subscribers, generating more than 8.5 billion monthly views. Maker is home to global YouTube stars such as PewDiePie, whose channel has over 30 million subscribers and nearly 6 billion total video views. The Maker network also includes the popular series Epic Rap Battles of History, along with additional content creator partners such as John Bain aka Total Biscuit and Bad Lip Reading.
Sam Wick, Executive Vice President of Business Development & Operations and General Manager of Enterprise at Maker Studios, commented: “The Maker platform has a global reach and large international following, with 70 per cent of our audience based outside the US. We are dedicated to delivering our millennial-focused content in organic ways for international markets. As an industry leader in global entertainment, MTG is a perfect partner for us as we look to expand our offerings for international viewers online.”