Limelight Networks, a specialist in digital content delivery, has announced availability of the Limelight Orchestrate solution for Media and Broadcasters. Limelight’s new integrated workflow solution empowers broadcasters and media content owners to deliver broadcast-quality video to online audiences faster and easier. The Orchestrate solution for Media and Broadcasters offers a cloud-based solution that reduces content publishing complexity and speeds time-to-market, while also improving the availability, performance, scalability, and protection broadcasters need to efficiently deliver digital video content.
While more people still watch video on their TV’s than online and on mobile devices, the gap between the two is rapidly shrinking, and the increase in consumer video consumption via mobile/digital devices is exploding. According to Nielsen, the main driver of this shift from traditional viewing methods to the digital world is the proliferation of digital devices. Americans now own four digital devices on average, and the average US consumer spends 60 hours a week consuming content across devices.
Stefano Flamia, CTO of Italian video service CHILI stated, “At CHILI, we need to be able to efficiently deliver content to our customers around Europe, to any device, while managing the rapid growth of our content. That’s why we chose Limelight. Our use of the Limelight Orchestrate solution enables us to manage large amounts of objects and to offer fast content availability, while managing spikes in demand and controlling our delivery costs.”
“The shift to multi-platform content delivery has drastically changed the traditional economic model of the media and broadcast industry,” said Joe Zaller, president of Devoncroft Partners. “Existing workflow approaches are poorly suited for this new economic model. As a result, broadcasters and media companies require new technology solutions to meaningfully improve operational efficiency in the preparation and delivery of content. Limelight’s Orchestrate solution for Media and Broadcasters offers an alternative cloud-based approach to automating the complex tasks involved in a successful multi-platform content delivery strategy.”