Advanced Television

BARB to capture viewing on tablets

September 9, 2014

watch-tablet-ipadReflecting the rise of new ways for watching television, BARB – the body that provides official viewing figures for UK television audiences – has confirmed the deployment of a new measurement technique that captures panellists’ viewing on iPad and Android tablets.

The measurement solution has been developed

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Categories: APPS, Articles, Broadcast, Companion devices, Consumer Behaviour, FTA, Mobile, Pay TV, Research