Eutelsat Communications, MStar Semiconductor, Aston and Quadrille Ingénierie announce they have combined their skills to implement and validate Push Video-On-Demand (VOD) services using the HbbTV v2.0 standard. The four companies will partner on showing the performance of an end-to-end HbbTV-based Push VoD system at IBC 2014.
Push VoD and the HbbTV standard
Push VoD functionalities have now been added to the latest version of the HbbTV standard, which will be published later this year and is expected to be standardised by ETSI (the European Telecommunications Standards Institute) early 2015.
By integrating Push VoD into the HbbTV standard, the scene is set for faster and easier adoption of interactive services and smarter use of bandwidth that is increasingly absorbed by individual transmissions of video content. With this standard integrated into Set Top Boxes, a broader pathway is open for broadcasters to diversify their relationship with viewers, by for example monetising non-linear content and maximising the value of their catalogues.
Eutelsat and industry partners combining skills
Eutelsat, MStar Semiconductor, Aston and Quadrille Ingénierie have developed an end to end Push V0D system comprising:
The technology has been integrated as a demonstrator into the HbbTV FRANSAT Connect Portal provided by the FRANSAT TV platform and is currently being tested by Arte and NRJ12. The system demonstrated at IBC protects the content with Marlin DRM from Intertrust to enable different models of monetisation, and is also compatible with other DRM solutions.