The new initiative forms the next stage of Channel 4 chief executive David Abraham’s plan to keep connected with the broadcaster’s youth audience, for which advertisers pay a premium, which is drifting from traditional TV to digital.
“We believe All 4 will deliver the most advanced broadcaster response to changing viewer behaviour in the digital age,” said Abraham, who unveiled the initiative at IBC. “It will help ensure that our content portfolio remains an important, valued part of viewers’ TV consumption for decades to come.”
The new All 4 website will have three main sections:
– The Now section will be where viewers can watch live streaming of all Channel 4 TV services, including the main network, E4, More4 and Film4.
– A newly-overhauled on-demand section will replace 4oD and host all of the broadcaster’s catch up TV content, as well as features such as cast interviews.
– The On Soon section will showcase new programme clips and promos, and allow viewers to set reminders and alerts.