Advanced Television

Younger viewers driving next-gen content services

September 11, 2014

Colin Mann @ IBC

Young viewers are driving next generation content services with their high expectations of personalised services, penchant for binge viewing and use of connected devices, according to new global research from Multiscreen, Revenue Assurance and Media Protection solutions specialist Irdeto.

The research revealed that roughly a third of American (36 per cent) and UK (30 per cent) consumers see personalised recommendations as

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Categories: Articles, Consumer Behaviour, Research