Dutch newspaper De Telegraaf says Endemol founder John de Mol is in discussions with Discovery Communications about a possible sale of his 33 per cent stake in broadcaster SBS. Publisher Sanoma Media owns the balance of SBS, and is also in talks with Discovery.
SBS still runs SBS6, Veronica and Net5 channels. SBS sold its Scandinavian channels to Discovery last year.
Discovery is looking to add to its European broadcasting assets following its purchase of Eurosport.