Advanced Television

Viacom: Multi-screen viewership boosts fandom and loyalty

September 16, 2014

Findings from a recent Viacom study – Getting With the Program: TV’s Funnels, Paths and Hurdles – exploring how audiences discover, watch and become fans of TV shows, reveal that the proliferation of devices and sources is having a positive impact on viewership and fandom.

Additionally, multi-screen viewers

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Categories: Articles, Consumer Behaviour, Markets, Mobile, Mobile TV, OTT, OTT, Portable Media, Research, VOD