Canal+ Group has announced a strategic partnership with Showbox to enable anyone to create professional looking shows without any prior expertise or special equipment.
Manuel Alduy, Head of CanalOTT, said: “We are thrilled with this partnership that will help talents from Canal+ and Studio Bagel to further enhance the production value of their videos, free of cost. This will in turn boost the attractiveness of our multi-channel networks (MCN). Our goal is to bring together Showbox’ state-of-the-art technology and Canal+ Group’s editorial know-how to create ever more exciting and innovating content.”
Effi Atad, CEO and co-founder of Showbox.com, added: “Working closely with a world-class broadcaster that has done big things in the MCN market is hugely exciting. We look forward to making a real impact on video creation in the world’s French speaking countries together.”
Showbox’ technology will be available in France on a dedicated web site called ‘Showbox by Canal+’. As part of the deal, this website will, at first, be available exclusively to talents from Canal+ Group’s MCNs. The website will at a later stage become available to all users, based on a ‘freemium’ model.