3net, the all-3D channel backed by Discovery, Sony and IMAX, has closed. Highly-regarded CEO Tom Cosgrove has already switched responsibilities within the Discovery family and is now GM at Discovery Family Channel (DFC), a rebranded channel formed out of Hub Network, and which will concentrate on family-skewing material from Discovery’s output plus content from 40 per cent partner Hasbro. DFC launches October 13th.
However, 3net’s staffers will stay on and produce programming for the channel’s production arm, 3net Studios. 3net Studios has for some time been focusing as much on 4K as on 3D output and has a number of long-form factual series in production.
“3D remains a vital, growing area for entertainment companies – from theatrical to gaming, physical and new media, and as the 3D television landscape continues to evolve in the US,” said a 3net spokesman. “We will explore future opportunities in the space. In the near term, we’ve focused our resources towards building upon the company’s world-class HD, 3D and 4K studio division.”
3net went on air in 2011 when the hype surrounding 3D television was at its height. The last straw for the channel occurred on August 12th when DirecTV dropped 3net’s channel from its line-up.