Easel TV launches Ad Engagement Platform Tool
September 26, 2014
Easel TV, the multi-screen video software company, is launching an Ad Engagement Platform tool that enables brands to create micro-channels for their ad campaigns in three weeks.
The Ad Engagement Tool is built using Easel TV’s Suggested TV platform- a cloud-based software-as-a-service solution for multi-screen content delivery with a televisual user experience. The product is aimed at brands that advertise on broadcast TV to help them create clickable micro-channels from adverts and advertising inventory on the broadcast platforms to go into a brand’s own engagement channel. Consumers are then delivered offers and promotions in this channel for redemption online or even in-store using mobile devices through Easel TV’s partner Verticly, the social retargeting platform that is integrated with point of sales redemption in thousands of retail locations in the UK and abroad.
Joe Foster, CEO of Easel TV, said: “We are very excited about our unique product offering and the success of the campaigns we have delivered to date. By providing the combination of broadcast TV with a clickable and trackable engagement model this Ad Engagement Platform Tool provides the ultimate solution to broadcast advertisers.”