Advanced Television

Smartphone viewers TV’s New ‘Holy Grail’

September 26, 2014

The number of consumers using tablets to watch TV and movies has sky-rocketed in recent years and many consumers bought tablets for the first time last year, according to a new annual consumer survey by Altman Vilandrie & Company.

The strategy consulting group notes that in August, critics scoffed at comments by Apple CEO Tim Cook that tepid iPad sales were “speed bump”. However, the survey shows

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Categories: Articles, Companion devices, Connected TV, Consumer Behaviour, Equipment, Markets, Mobile, Mobile TV, OTT, Portable Media, Research