Advanced Television

Netflix Digital Media Player viewing surges

September 29, 2014

A growing number of US households are relying on dedicated set-top/plug-in devices (otherwise known as Digital Media Players) to watch Netflix on a TV set, according to a GfK study, Over-the-Top TV 2014. By contrast, video game systems – while still the most common hardware for Netflix viewing on a TV screen – are used much less than they were three years ago

The report shows that

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Categories: Articles, Connected TV, Consumer Behaviour, Equipment, In Home, OTT, Research, STB