AOL and Publicis Groupe have announced an expansion of their multi-faceted six–year relationship into programmatic video and linear TV.
The move will provide VivaKi, and effectively all agencies inside Publicis Groupe, greater access to premium reserved – including private marketplaces – and non-reserved video environments through AOL Platforms.
According to eMarketer, digital video is growing 30 to 40 percent year-on-year, and is expected to reach $7.77 billion in 2015, up from $5.96 billion in 2014. Publicis Groupe video spend is increasing accordingly as audiences continue their migration to digitally connected devices. VivaKi anticipates an equally significant increase in programmatic spend for 2015.
“Video is fundamentally changing the Internet into sight, sound, and motion and the Publicis Groupe / AOL partnership is the start of enabling global video advertising to scale to global consumers – offline or online,” said Tim Armstrong, Chairman and CEO, AOL. “AOL is transforming as a company and as a partner into a programmatic advertising platform, and today’s announcement is another big step in our strategy. Publicis is a global leader in digital advertising and we are excited to advance our global partnership into video and linear TV on the ONE by AOL platform.”
Maurice Lévy, Chairman and CEO, Publicis Groupe, added: “We have developed a very strong partnership with AOL under the leadership of Tim Armstrong and are extremely pleased with the outcomes for our clients. This new step will further enhance our ability to better serve our clients in the very important growth area of video. Our clients will benefit first hand from the innovations created by AOL.”