Netflix is set to sign a deal with UK telcos BT and TalkTalk to make its content available through their set-top boxes.
The streaming service is said to have agreed a partnership with YouView, the online TV platform that is owned by a consortium of telecoms groups and broadcasters, including the BBC, Channel 4 and Channel 5.
Netflix will reportedly be available on the platform by the end of the year. That would leave BSkyB as the only pay-TV provider in the UK to avoid on-demand services by other content owners.
Netflix is also in talks to sign commercial arrangements with BT and TalkTalk that would bundle subscriptions into their offers in exchange for a minimum revenue guarantee. The company has similar deals in place with ISPs in other European markets, including Bouygues in France and Deutsche Telekom in Germany.