Todd Juenger of Sanford C. Bernstein, says the big third quarter drop in ratings for ad-supported TV in the US is largely the fault of subscription video on demand services like Netflix and Amazon and that the erosion is likely to increase. Using data from both Nielsen and Rentrak,
Recent research suggests that a limited number of targeted ads are the most effective way to reach online viewers. All else being equal, more consumers would prefer to use a free-ad supported platform than pay for TV content, either through a subscription or by buying individual shows or episodes. According to Hub Entertainment Research, as
AOL Platforms, a division of AOL, and Multi Channel Network (MCN), Australia’s most progressive media advertising company, are teaming up to pilot what they say is the media industry’s first integrated programmatic private marketplace for television. The offering enables advertisers and agencies to perform targeted, data-driven, audience buying, and deliver real consumer led analytics and […]
Spain’s largest cable company ONO, recently acquired by Vodafone, is launching its ONO online TV service on Android-based devices with the service available through Google Play. The service, with up to 40 TV channels, was already available on PCs, tablets, iPhones and Macs. The company is enhancing the service with the addition of VoD including […]
Pirate Bay co-founder Gottfrid Warg has been sentenced to three-and-a-half years in prison for hacking into computers and illegally downloading files. He and a co-defendant were convicted of breaking into computers owned by technology services giant CSC by a Danish court. Prosecutors said it was the “largest hacking case to date”. Warg’s accomplice was given […]
Advanced television service TiVo has added to its roster of broadband cable operator clients, with the experience now available in Canada from Cogeco Cable. In Ontario markets where it operates, Cogeco Cable Canada will now offer Cogeco TiVo Service, the ultimate personalised home entertainment experience. “Cogeco TiVo Service will be a game-changer in the cable […]
Canadian multimedia group Bell Media has revealed plans to launch a new video streaming service devoted exclusively to the best content on television. The on-demand subscription service, currently code-named ‘Project Latte’, will feature thousands of hours of content representing TV’s top premium brands including HBO. With content from all key Hollywood major and independent studios, […]
The TV market in Western Europe in 2013 performed unevenly across countries, managing to grow by a mere +0.4 per cent and exceeding €95 billion, according to the annual report of Rome-based ITMedia Consulting. With economic slowdown and the absence of big TV events, advertising revenues declined by
Not long ago OTT was defined as a threat to conventional pay-TV. Now it is recognised as an enabler of TV Everywhere provision, a key defence against alternative providers. But, whether as part of the pay-TV package or as a new challenger service, has the real potential of OTT been fully recognised and exploited? Advanced […]
Satellite operator SES, reporting its Q3 figures, says it has delivered strong growth in Western Europe and International markets, with revenue of €1.4066 billion for the year to date, up 4.7 per cent over the prior year. It says it remains well placed to deliver long-term growth, expanding its core DTH business by securing rights […]