Independent video advertising platform BrightRoll has released findings from a first-of-its-kind study – BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments – aimed at offering practical advice on how brand marketers and agencies can leverage TV and mobile video to reach consumers cost-effectively where they are consuming media.
“While TV still has the broadest reach among mass media channels, consumer habits have
This content is restricted to site members. If you are an existing user, please login. New users may register below.