Advanced Television

Mobile video complements TV

October 2, 2014

Independent video advertising platform BrightRoll has released findings from a first-of-its-kind study – BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments – aimed at offering practical advice on how brand marketers and agencies can leverage TV and mobile video to reach consumers cost-effectively where they are consuming media.

“While TV still has the broadest reach among mass media channels, consumer habits have

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