NeuLion, an enabler and provider of live and on-demand content to Internet-connected devices, has announced that Big Ten Network (BTN) is now powering BTN2Go, the network’s digital extension, and BTN Plus, a subscription service within BTN2Go, with the NeuLion TV Everywhere Platform.
“Leveraging the strength and agility of our platform, fans can access BTN’s mobile services through a combination of authentication and subscription,” said Chris Wagner, EVP of NeuLion. “NeuLion provides BTN and other rights holders like the NFL, NHL, UFC, NBA, Rogers Media, Univision and more, with an end-to-end solution for content management, monetization and analytics.”
BTN2Go can be accessed through any web-enabled device. Fans can now access BTN’s televised content on BTN2Go by verifying their TV subscription with their video provider, and non-televised Big Ten events via a BTN Plus monthly or annual subscription pass. For fans outside the United States, BTN2Go International combines both BTN and BTN Plus under a single subscription service.
“We are excited to now offer fans a new, more streamlined interface,” said Michael Calderon, BTN Vice President, Programming and Digital Media. “Partnering with NeuLion allows us to keep all our fans in one location and offer everything under the BTN2Go umbrella.”
BTN is the second NeuLion partner to launch a hybrid TV Everywhere service. Earlier this year, NeuLion and the Tennis Channel launched Tennis Channel Everywhere and Tennis Channel Plus, leveraging different live content rights held by the Tennis Channel for its pay-TV affiliates and it’s direct to consumer fans.