Leena Singarajah, a media veteran with more than 18 years of experience in channel and content distribution, sales and business development, has been appointed as the Head of Distribution and Ad Sales, Scripps Networks Asia Pacific, and will be based in Singapore. Singarajah, who will begin immediately in a limited capacity, will start full time on January 1st 2015.
In this newly created role, Singarajah will develop strategies for the continued distribution growth and regional and local ad sales business development for Scripps Networks’ channels across the region, including Asian Food Channel, Food Network, Travel Channel and HGTV
“As Scripps Networks continues to expand rapidly in the Asia Pacific region, it’s important that we continue to invest in our infrastructure and leadership teams,” said Derek Chang, Managing Director, Scripps Networks Asia Pacific. “Leena is extremely well respected and has a wealth of experience in the region across all elements of the business from content development and licensing to the creation and distribution of networks. Her talents and expertise in the areas of business development and ad sales make her a valuable addition to our team.”