Content protection and audience connection specialist MUSO is introducing a series of innovations to herald the arrival of the MUSO Studio, an interactive pop-up space which will allow attendees at MIPCOM in Cannes to gain insight into both the potential size and the profile of new and undiscovered audiences for their content online.
MUSO Studio is designed to bring the company’s ‘Be Creative’ vision to life, where creative thinking and great quality content meet new technologies. MUSO will give rights holders and content distributors hands-on interactive access to its range of automated technology services, which explore different aspects of potential online audience size from a current live view of existing piracy levels, showing existing demand globally, to regional variations for rights holders’ film and TV titles, as well as a live market view of existing SEO index for infringing content vs. legal content positioning. The company’s core massive-scale anti-piracy service, which underpins the MUSO platform, is also on show.
“MUSO Studio houses all of our insight and analysis from billions of data points,” explained MUSO’s film and TV services director Christopher Elkins. “Working with thousands of rights holders since 2009 gives us an incredible level of experience, to show the creative community of filmmakers, distributors, and everyone involved with producing great TV and film, how disrupting the existing status quo in online markets can help new audiences discover their content,” he continued. “We’re certain that with this new pop-up space, we’ve created an engaging and immersive experience, and we can’t wait to share it with MIPCOM audiences,” he concluded.