blinkx, the Internet Media platform, has announced an expanded enterprise agreement with Integral Ad Science (IAS), a global provider of actionable advertising intelligence for buyers and sellers of digital media. Through this partnership, blinkx’s premium video offerings for publishers and advertisers now include access to proprietary IAS technology that analyses media quality and protects against fraud – in real time. blinkx will utilise Integral’s technology to provide the highest safeguards available to advertisers. blinkx’s expanded partnership with Integral Ad Science follows the announcement of enterprise deals with Forensiq and Nielsen to further protect against fraud and ensure brand safety.
“Fraud and viewability are industry-wide issues. Supply partners looking to earn and keep their advertisers’ trust must stay on the cutting edge of tools for detecting and eradicating fraud from digital channels,” said Dan Slivjanovski, SVP, Chief Marketing Officer of blinkx. “At blinkx we do so through our own internal screening technology, as well as through our partnerships with MRC accredited third party leaders, such as Integral Ad Science. Our expanded partnership with IAS will help us ensure that the quality of our audience consistently meets advertisers’ requirements. We are taking a proactive approach to supply side issues around fraudulent ad delivery, viewability and brand safety and will continue to lead the industry in tackling these issues moving forward.”