Digital rights specialists Bent Pixels and FilmTrack, a global player in intellectual property management for the media and entertainment industry, have signed an agreement to collaborate on rights management for film, television, digital and publishing clients. The partnership aims to provide greater efficiency, security and monetisation opportunities for companies seeking to capture increased revenues from copyrighted digital content.
FilmTrack is currently used by more than 200 companies to manage, monetise and deliver their intellectual property. Recently, FilmTrack extended its position as the leading royalties and licensing solution for media and entertainment companies through the acquisition of software provider Jaguar Consulting.
Bent Pixels’s Digital Rights Management solutions audit the web for unclaimed content eligible for monetisation by copyright owners. As a Google and YouTube certified partner, Bent Pixels has leveraged its online video expertise and years of experience on the platform to develop advanced content identification and monetisation technology. Its proprietary software locates user-generated content (UGC) and reclaims it on behalf of the rightful owner, operating outside of YouTube’s ContentID to locate incremental revenue for content owners. Their technology also provides copyright holders with valuable insight into how their content is being consumed and copied not only on YouTube but across the digital video landscape.
“We are excited to leverage our technology and expertise in rights management on YouTube in partnership with an industry-leading player like FilmTrack,” said Bent Pixels Founder & CEO Mike Pusateri.
FilmTrack CEO Jason Kassin added: “Bent Pixels’s expertise in tracking and managing unclaimed digital content makes them a natural extension of FilmTrack’s rights and content management system. We look forward to working with Mike and his team to help companies better align their online and offline intellectual property management.”