Globecast has been selected to provide content management and playout for new equestrian lifestyle channel Ride TV.
This is the first new channel to be launched since Globecast’s Media Factory investment in Culver City, benefitting from a more flexible and efficient content management and delivery. Globecast’s satellite and fibre capacity in North America and the LatAm region, along with its capability to handle the end-to-end service provision, from content ingest, scheduling and origination through to playout and distribution, in-house was a key factor for Ride TV.
Ride TV provides 24-hour HD content for its viewers and is available to all the major cable, satellite and pay-TV operators.
Commenting on the agreement, Ride TV CEO, Michael Fletcher, said, “Globecast offers us the benefit of having all our content preparation and delivery requirements under one roof. It also means that we can scale up our operations as we need to, without having to make costly infrastructure investments of our own.” He added, “A big factor in choosing Globecast was definitely their team, their flexibility, and their attention to our needs. That’s really important for a new, independent network.”