Following its successful launch Cennarium, the global performing arts streaming service, has secured a deal with Samsung to provide its OTT service to a projected 136 million of the tech giant’s connected devices in Brazil.
Cennarium is a performing arts streaming service offering an exclusive selection of live recorded plays, operettas, music and dance from around the world. The unique range of content is available both direct to consumers via its proprietary online platform, and SVoD. New performances will be added each month, as well as to linear broadcasters, SVoD and VoD platforms as individual titles.
Gulu Monteiro, Managing Artistic and Commercial Director, Cennarium, said: “We are delighted to partner with Samsung, one of the world leaders in connected TVs, tablets and smart phones, on our first ever distribution deal and offering Cennarium’s exclusive content to an expansive new audience. This is exactly the type of innovative deal we have been looking to secure, enabling us to bring our world-class performing arts programming to a new, global audience.”