Advanced Television

Spain’s TV ad market up 9.9%

October 23, 2014

From David Del Valle in Madrid

The Spanish TV advertising market has experienced an impressive growth of 9.9 per cent to September to €1.319 billion against €1.199bn for the same period last year.

Combined, Mediaset, owner of Tele 5 and Cuatro among others, and Atresmedia, owner of Antena 3 and La Sexta among others, took 86.2 per cent of the TV ad market. Mediaset is the market leader with total ad revenues of €586 million, up 11.8 per cent, and an ad share of 44.4 per cent whereas Atresmedia got €551.5 million, up 6.7 per cent and an ad market share of 41.8 per cent. Regional TV stations made €89.7 million in ad revenues, down 1.4 per cent.

Pay-TV channels broke records in advertising revenues with a growth of 24.5 per cent to €41.2 million against €33.1 million the same period last year, with an ad market share of 3.1 per cent.

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