As part of its ‘mobile-first’ strategy, BBC Hindi is making its content available on smartphone instant messaging platform LINE – one of the world’s top five chat apps. By subscribing to BBC Hindi in the Official Accounts section, Hindi-speaking LINE users can receive the latest news from BBC Hindi via text, graphics, short video clips and audio.
Earlier this year, the BBC conducted successful trials in India with other instant-messaging apps. Audiences have shown an appetite for such services, and the bbchindi.com website now operates on the ‘mobile-first’ basis, delivering mobile-friendly content that users will want to share.
BBC Hindi Digital Editor, Rajesh Priyadarshi, says: “The Indian market has become the new driver of digital growth, and social media is teeming with activity. Chat apps are opening new windows of opportunity and by making our content available via LINE we are tapping into vast numbers of users who will welcome access to BBC journalism in a digitally friendly fashion.”
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