Canadian multimedia group Bell Media has revealed plans to launch a new video streaming service devoted exclusively to the best content on television. The on-demand subscription service, currently code-named ‘Project Latte’, will feature thousands of hours of content representing TV’s top premium brands including HBO. With content from all key Hollywood major and independent studios, Project Latte does not duplicate existing services, but instead features additive and exclusive programming.
Now available to every TV provider in Canada, Project Latte is designed to enhance the value of the subscription television ecosystem. Project Latte will therefore be made available to all TV subscribers in the country, pending agreements with participating TV providers, on their traditional set-top box, as well as via mobile apps, the web, and other platforms including game consoles and Smart TVs. Additional details will be announced in the weeks to come.
“We built Project Latte as a complementary service that will delight and amaze viewers with thousands of hours of premium entertainment available on-demand and on the device of their choice,” said Kevin Crull, President, Bell Media. “Project Latte addresses a significant gap in the Canadian TV system and allows TV providers to greatly enhance the value they provide to their clients. We are incredibly excited about the potential for this product and how it fits into our overall portfolio of Canada’s best television brands and programmes.”
“If you like TV, you will love Project Latte’s programme line-up,” said Mike Cosentino, Senior Vice-President, Programming, Bell Media. “Our singular focus on TV series, along with our established studio relationships in Hollywood and beyond, means we are uniquely positioned and hyper-focused on delivering the best TV programs to the most-devoted TV lovers. While our extensive HBO deal is a game-changer and instantly makes us a viewer favourite, HBO content comprises only 10 per cent of our planned inventory at launch. Stay tuned as Project Latte’s complete line-up is revealed in the weeks to come,” he advised.
HBO is the first of many world-class content partners announced for Project Latte, which, further to Bell Media’s previously announced agreement, will be the Canadian home of the entire off-air library of HBO’s iconic programming catalogue.