BBC Worldwide has announced that BBC BRIT and BBC EARTH, two of three new global genre brands announced last year, will make their international channel debut in Poland on February 1st 2015. They will be accessible to Polish audiences through DTH, cable and IPTV providers in the market.
The upcoming launch will follow the successful debut of BBC FIRST, a premium drama channel, in Australia this August.
BBC BRIT offers premium factual entertainment and will become the exclusive home of Top Gear. It will cover a rich variety of subjects including cars, science, adventure, business, food, life-changing moments, extreme characters, quirky eccentrics, music, sport and comedy.
BBC EARTH will showcase the work of the world’s foremost factual film makers as it seeks to take audiences on a thrilling journey of discovery, bringing viewers face to face with heart pounding action, mind blowing ideas and the wonder of being human.
Tim Davie, CEO BBC Worldwide and Director Global said: “This is an important step in BBC Worldwide’s global strategy to inspire audiences with intelligent, distinctive content. We have already experienced success with the launch of our premium drama brand, BBC First, in Australia and I am confident that BBC Brit and BBC Earth will prove to be popular with Polish audiences. The freshly branded channels will be perfect homes for our best known programme brands, including Top Gear. BBC Brit and BBC Earth will launch initially in Poland as linear channels, and our future global aspiration is for them to be available to consumers in many ways, whether as VoD services, consumer products or live events. This September saw the launch of bbc.com/earth – a brand new digital space where audiences are able to explore their world, discovering its wonders and finding something amazing every day.”