BARB (Broadcasters’ Audience Research Board) has extended the agreement with Kantar Media to operate the panel for the UK’s official TV measurement service until December 2018. The contract includes panel management, meter installation, data collection and data production.
Commenting on the announcement Richard Asquith, Global CEO, Kantar Media Audiences said: “The new ways in which video content is delivered and consumed are opening up new sources of data and require new measurement technologies. At the same time the industry demands accurate ratings that underpin robust trading currencies – ratings that are guided by the principles of representivity, independence and panellist compliance. This is an exciting challenge and we are proud to partner with BARB to deliver the gold standard UK TV audience measurement service at a time of unprecedented change.”