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Global smartphone shipments hit 317m in Q3

November 5, 2014

Mobile analyst firm Juniper Research estimates that the number of smartphone shipments reached 316.6 million in Q3 2014, representing 13.1 per cent y-o-y growth and 5.5 per cent q-o-q growth.

The biggest winners this quarter are those capitalising on expanding Asian markets, such as Chinese ODM Xiaomi. The firm sold 19 million devices in Q3, a 25.8 per cent increase in sales on last quarter.

Combined Lenovo-Motorola shipments are estimated to be in excess of 23 million devices this quarter, with Motorola on-track to return to profitability in Lenovo’s target 4 to 6 quarters. Lenovo is now well-positioned to expand into India and other Souteast Asian markets, where the Moto X and Moto G have a large consumer base, as well as a positive brand presence in the US.
Apple experienced strong growth following the iPhone 6 launch, posting its highest ever Q3 results, representing a 16.2 per cent y-o-y increase. This is expected to grow further in the coming months as large numbers of US consumers upgrade to the latest iPhone iteration.

Conversely, Samsung experienced an estimated 8 per cent y-o-y fall in shipments, part of a wider malaise for the vendor which also saw a 49 per cent drop in net profits.

The Not-So-Squeezed Middle

We are seeing continued strong gains for medium-sized vendors, generally reaching out from Asia to more international markets.

Despite its share of shipments declining by 1.6 per cent, Huawei still posted a 26 per cent y-o-y increase in shipment volumes, with a larger increase in revenues thanks to their high-end devices such as the Ascend range shipping in increasing numbers.
•    LG shipped 16.8 million units, a 40 per cent y-o-y sales increase, expanding its market share to 5.5 per cent.
•    Microsoft posted a q-o-q increase in Lumia device shipments, a 16.3 per cent rise to 9.3 million devices.
•    BlackBerry’s return to device profitability through cost-cutting masks a slight q-o-q drop in sales, of just over 2 million devices.

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