EE, the UK MNO, has launched EE TV – which it dubs “‘the UK’s most advanced home TV service” – in EE stores nationwide.
EE TV says it puts mobile at the heart of the TV experience, working seamlessly with TVs, tablets and smartphones around the home to deliver the best of live and recorded Freeview, On Demand and Catch Up services across multiple devices simultaneously.
EE TV claims to feature a host of market-leading features, including:
Users can pause, rewind or record live and pre-recorded programmes simultaneously on up to four devices. With EE TV, viewers can watch four different live or recorded programmes in four different rooms on TV, smartphone and tablet, so it doesn’t matter if the family want to watch different things at the same time.
TOUCH CONTROL & FLICK
The EE TV app lets users browse and watch programmes, plan ahead or manage recordings without interrupting what’s on the television. And with the simple flick of a finger, it’s easy to move the content from a mobile device straight to the TV screen.
REPLAY AND RESTART
With the Replay feature, customers can choose six of their favourite channels to record, allowing them to view anything from the past day. Missed the start of a show? One click of ‘Restart’ will jump the programme back to the beginning.
In addition to Freeview with more than 70 channels, as well as 13 in HD, EE TV provides a range of great Catch Up and On Demand services like BBC iPlayer, Demand 5 and Wuaki.tv. Major apps including MUZU, Box +, You Tube, BBC Sport, BBC News and The Weather Network are also available, with further partners confirmed to join the service in the coming months.
The powerful TV service incorporates a companion app that delivers the simplicity of a smartphone or tablet touch screen experience. This enables instant, easy access to a menu that includes the TV guide, recordings and On Demand services.
Pippa Dunn, Chief Marketing Officer, EE, said: “Customers can now go into any EE store nationwide and sign-up for the UK’s most advanced TV service. With EE TV, we have combined our expertise in mobile and home broadband to develop a game-changing home TV service that you can watch on your smartphone and tablet, as well as your telly.
“EE TV offers exceptional value for money, is simple to set up and use, and comes with market-leading features which really do allow customers to create a unique personal viewing experience.”
The EE TV smart box, worth £300 (€384m), is free for all EE mobile customers who sign up to an EE Broadband plan. Eligible plans start from just £9.95* per month and include free weekend calls and unlimited Broadband with speeds of up to 17Mbps. For those who want extra speed, Unlimited Fibre Broadband (up to 38Mbps) and Fibre Plus (up to 76Mbps) are available for just £19.95* and £29.95* per month respectively.
Those customers on existing pay monthly mobile plans** who sign up for EE TV and home broadband will also receive a huge boost to their 4G data allowance, increasing to 10GB or 20GB depending on their plan. The data boost is also compatible with Shared plans so customers can divide their boost among friends and family.